we do positioning.
In a sea of competitive options, customers are overwhelmed. How do you ensure your ideal customers effortlessly grasp the value your products offer?
I am Emanuela, the founder of guthertz consulting, and over the past 20 years, I have specialized in helping clients position their products and services to attract customers and increase the odds of success.
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Positioning isn't just about being different; it's about being irresistibly superior to alternatives for a specific customer base. It's the cornerstone of exceptional marketing and sales, laying the groundwork for a company's messaging, branding, lead generation, and sales strategy.
We help answer key questions:
What
do customers want?
Understanding the desires and pain points of your target audience is paramount. We conduct thorough market research and customer analysis to uncover insights into customers' preferences, behaviors, and unmet needs. By aligning your offerings with these desires, we ensure that your products and services resonate deeply with your audience.
How
big is the market?
Determining the size and scope of your target market is crucial for strategic planning. We leverage comprehensive market data and analysis to provide insights into market trends, competitor landscape, and growth opportunities. This allows us to identify lucrative market segments and capitalize on untapped potential, maximizing your market penetration and growth prospects.
How
can we increase market share?
Increasing market share requires a strategic approach that focuses on differentiation, innovation, and customer engagement. We develop tailored strategies that leverage your unique strengths and value propositions to gain a competitive edge. This includes optimizing product offerings, refining marketing strategies, and enhancing customer experiences to drive customer acquisition and retention.
Why guthertz.
A Different Approach, rooted in a meticulously refined methodology developed over two decades of professional tenure
Leveraging a structured methodology honed during 20-year careers a marketing executive for successful brands across industries from beauty to consultancy, I've fine-tuned strategies that have been field-proven and refined through over 100 market entries, spanning from growing startups to established enterprises.