We specialize in positioning.
Positioning isn't just about being different; it's about being irresistibly superior to alternatives for a specific customer base. It's the cornerstone of exceptional marketing and sales, laying the groundwork for a company's messaging, branding, lead generation, and sales strategy.
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I am Emanuela, the founder of Guthertz Consulting, and over the past 20 years, I have specialized in helping clients position their products and services to attract customers and increase the odds of success.
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Here is what we focus on:
Equipping you with a toolkit to increase your odds of success and guiding you through informed decision-making.
MARKET ENTRY STRATEGY
Are you preparing for a market entry?
Navigating a new market can be daunting, but with the right guidance, you’re never alone. We conduct thorough market research and analysis to identify the best entry points and strategies tailored to your business. Our approach includes competitive analysis, customer insights, and a clear roadmap to establish your presence effectively and efficiently. Let us help you make a powerful and informed debut in your new market.
market share recovery
Facing market share decline and seeking to regain momentum?
Market dynamics can change rapidly, and staying ahead requires strategic adjustments. We specialize in diagnosing the root causes of market share erosion and crafting targeted recovery plans. Our strategies focus on revitalizing your brand, optimizing your product offerings, and reconnecting with your core customer base. Together, we’ll devise a plan to not only recover lost ground but also to build sustainable growth.
Expansion Priorization
Considering geographic or category expansion but unsure what to prioritize?
Expanding into new territories or product categories presents both opportunities and challenges. Our services provide a comprehensive assessment to prioritize your expansion efforts. We evaluate market potential, competitive landscape, and alignment with your core strengths. Our data-driven approach ensures that your expansion decisions are strategic, minimizing risk while maximizing potential returns. Trust us to guide you through a successful and profitable expansion journey.
Geographic Expertise
With extensive experience across various regions, we understand the unique market dynamics and cultural nuances of different geographies. Our insights help you navigate and succeed in both local and international markets.
Service Offerings
We provide a comprehensive range of services including market research, strategic planning, branding, lead generation, and sales strategy development. Each service is designed to enhance your market position and drive growth.
Industry Sectors
Our expertise spans multiple industries including technology, finance, retail, beauty and fashion. We tailor our strategies to meet the specific needs and challenges of each sector.
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Client Types
We cater to a diverse clientele, from startups and small-to-medium enterprises (SMEs) to large multinational corporations. Our flexible approach ensures we meet the unique needs of each client.
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Languages
We offer our services in six languages: English, French, German, Italian, Spanish, and Portuguese, ensuring clear and effective communication with your global audience.
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Case Study
Our proven track record is showcased through detailed case studies and success stories. These examples highlight how we have successfully positioned businesses to achieve significant growth and market recognition.
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Selected Projects
